Despite the fact that the RTX 4070 Ti has received bad reviews, Nvidia’s latest GPU seems to be doing well in terms of sales figures, at least as far as the European market is concerned.
According to recently released sales figures, Nvidia managed to sell a large number of RTX 4070 Ti GPUs. It effortlessly beat out its biggest rival, AMD, even though the AMD RX 7900 XT is the best value. Regardless of how you review it, the RTX 4070 Ti seems to be the queen of all the new graphics cards that have come out in 2023 so far.
The data comes from TechEpiphany on Twitter, who discussed sales of AMD, Intel, and Nvidia graphics cards at a German retailer, Mindfactory. Those numbers aren’t limited to the RTX 4070 Ti. Other Nvidia cards have also been selling well, such as the ever-popular RTX 3060, as well as the Lovelace-based RTX 4080 and RTX 4090. However, the new GPU beats them all by a significant amount of sales.
In the third week of January, Mindfactory recorded 545 sales of the RTX 4070 Ti. Also on the podium are the RTX 3060 (485 units sold) and the AMD Radeon RX 6700 XT (410 units sold). This generation of graphics cards is just getting started in the popular mid-range segment, so it’s no surprise that the majority of the list is made up of cheaper last-gen cards like the RTX 3060 Ti and RX 6600.
However, things get interesting as we go further down the list. AMD’s RDNA 3 cards take a while to appear, and once they do, it’s in fairly small numbers. The RX 7900 XTX only sold 300 units, and the cheaper, but worse value RX 7900 XT only collected 200 units.
Intel doesn’t yet have a horse in the GPU race for this generation, and may not have one for a while, so the only numbers to look at are Arc Alchemist’s. The Arc A380 and Arc A770 sold a combined 20 units, which is a sad number, but not unexpected.
The market calls for affordable GPUs
Of course, these numbers are a very small sample which is not necessarily indicative of the world market situation at all. But assuming the rest of the world follows suit, there appear to be some important reasons for this trend.
AMD’s RDNA 3 lineup is good so far, but the price of the RX 7900 XT makes it an unlikely choice: it’s much worse than the flagship RX 7900 XTX. when the The AMD RDNA 3 duo was initially released, the RX 7900 XT was doomed to slow sales. After all, the RX 7900 XTX, at $1,000 MSRP, is simply better value for money.
However, the launch of the RTX 4070 Ti had a chance to turn things around for AMD: Nvidia did AMD a favor, in a way. Comparing the RTX 4070 Ti against the RX 7900 XT reveals that the Nvidia card is actually slower than its AMD counterpart, which could give AMD’s less-than-stellar GPU a run for its money. Unfortunately, that doesn’t seem to be the case.
Brand loyalty certainly plays a role. Nvidia controls the vast majority of the market, and many people continue to buy Nvidia GPUs instead of trying AMD because their previous cards did a good job, so they don’t feel the need to switch. Similarly, AMD often gets a bad rap for buggy drivers, and while that statement is a bit out of date, it’s still there.
The price offered by Mindfactory also works in favor of Nvidia. It is cheaper than the RX 7900 XTX and RX 7900 XT. This isn’t always the case in the US, but the RTX 4070 Ti list price is $100 lower than the RX 7900 XT. Coincidentally, it’s also $100 lower than when the GPU first launched as the RTX 4080 12GB, only to be “pulled out” some time later.
While the RTX 4070 Ti is slower than both AMD cards, it does offer access to DLSS 3 and historically better ray tracing (although our own tests put it on par with AMD). That’s enough for many gamers to choose it over AMD, even if the performance margins are very slim.
No matter the reason, the really interesting part here is that older generation cards continue to dominate the sales charts. This shows how much the market is asking for more affordable mid-range cards. Maybe when Nvidia releases the RTX 4060 and RTX 4070 at some point in the future, and hopefully AMD follows through with their own cards, they’ll start topping the charts instead of the RTX 3060 and RX 6700 XT.