Any hint of a new logo sends Marvel fans into a frenzy of anticipation and speculation. But the recent discovery of a logo for the upcoming show Agatha: Coven of Chaos has created more buzz than most because the graphic appears to be an exact replica of the logo belonging to a recent HBO blockbuster: Mare of Easttown. And even stranger, the title of the Marvel show appears to have changed.
Shared by the Agatha star Joe Locke on his Instagram stories (now deleted), the logo is exactly the same in almost every element, from its italicized font to the way the title is laid out. See it below. We’re not sure this one has the chops to make our best Marvel logo list.
The logo is titled “Agnes of Westview” and Locke posted it along with the caption “ahhh what’s going on,” a statement that perfectly sums up the sentiments of fans online. While the similarity might not be intentional (designers know all too well the dangers of unconsciously mimicking a logo you’ve seen many times), fans are convinced there’s some sort of hidden meaning to be interpreted here; after all, they are almost identical in title. format, layout and typography.
Some fan theories dismiss the Mare reference entirely, from another series name change (Agatha: Coven of Chaos started out as Agatha: House of Harkness), to the simple premise that the series will be set in Westview (a MCU City). Others mull over the deleted aspect of the Instagram Story, claiming it’s because the photo revealed too much, but if the post was a Story it would have been automatically deleted anyway, so we’re not sure it’s a big deal. mystery.
We’ve shown some of the most gobsmacked responses below:
I feel like the reason she removed the story is because Agnes of Westview is probably an episode title and a dead giveaway as to who she’s playing https://t.co/4i8ZVCmd0bJanuary 20, 2023
They better not change the title to Agnes of Westview 🤮 Coven of Chaos is SO MUCH BETTER pic.twitter.com/YP1rctGEoLJanuary 19, 2023
This is not a reference to Mare of Easttown. Agnes of Westview is just a title given to Agatha by the residents after they begin to worship her as their hero and savior. She sheds the Agnes name over the course of the series once she no longer has a narrow view of power. https://t.co/5cVEPKgh6lJanuary 19, 2023
Neither of those theories address the elephant in the room, the fact that the design is a copy of the Mare of Easttown. Other ideas circulating online imagine that the episode has elements of Mare of Easttown reflected in its plot, with a murder mystery to be solved that sees Agnes (Agatha’s cover identity) playing detective, or perhaps it just reflects the darkness. which is set in a fictional city in the MCU, as well as Easttown. But others think that all of that is just a red herring.
In general, we think the logo could be the name of an episode, rather than a series name change, or an on-set joke. We can’t imagine the logo would get the sign if it were something else.
Either way, it’s been a brilliant way to get fans talking, in a very different way than the new Ant-Man 3 posters, which have their tongues wagging over their hilarious Photoshop fails.