Increase your audience (and your income) with a book

Increase your audience (and your income) with a book

Marketing Podcast with Matt Briel

On this episode of the Duct Tape Marketing Podcast, I interview Matt Briel. Matt is an entrepreneur and vice president of marketing and communications at Lulu.com, as well as a self-diagnosed collaboration addict. After more than 15 years leading sales and marketing teams in the publishing and media spaces, he has developed a unique passion for helping creators become more successful by leveraging books as a catalyst for sustainable income and opportunity.

Main point:

Writing a book can take your credibility, authority, and your business to the next level – not only does it give you an amazing opportunity to share your knowledge, but it will also help you increase your awareness of yourself and what you have to offer. Matt Briel joins me on this episode and shares exactly how books can drive success for growing audiences, brands, reach, revenue, and more.

Questions I ask Matt Briel:

  • [1:29] Could you tell us about Lulu’s origin story and how she came to be?
  • [2:25] Is self-publishing a more profitable way to publish today?
  • [5:12] Why would anyone want to self-publish a book?
  • [7:30] Would you say that self-publishing is considered a differentiator for companies?
  • [11:42] What does it take to produce a book?
  • [18:49] What do you say to that person who thinks they don’t have time to write a book?
  • [21:59] Where can people find out more about you and publish a book with Lulu?

More information about Matt Briel and Lulu:

Learn more about Intensive Agency Certification:

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This episode of the Duct Tape Marketing Podcast is brought to you by HubSpot Podcast Network and Lulu.

HubSpot Podcast Network is the audio destination for business professionals seeking the best education and inspiration on how to grow a business.

Whether you have an established following or are just starting out, books are a great way for entrepreneurs and creators to establish credibility, grow an audience, and generate profit. From getting more speaking engagements to generating leads for your business to building a community of fans around your brand, a book can lead to many new growth opportunities for you! At Lulu, we have free publishing tools and eCommerce plugins to print books directly from your website for turnkey white label compliance. Find us at Publishforgrowth.com to find out how to get started on your first (or next!) book today.

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