I Still Can’t Believe This ‘Pawnographic’ Chess Logo Existed

I Still Can’t Believe This ‘Pawnographic’ Chess Logo Existed

In 2018, the World Chess Championship caused a stir and set the internet on fire with its stylized logo inspired by the Kama Sutra. You read that right, professional chess just got sexy. But the initial complaints missed a big mistake, can you spot it?

In short, the rebranding of the World Chess Championship was for the 2018 competition which took place in London and was created by the Shuka Design studio. We’ve had some terrible logo redesigns recently, including the new Kia logo committing the ultimate design crime, but is this obscene chess logo any worse? Clearly no one is reading our Top 20 Tips for Great Logo Design.

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