Fireball Whiskey Lawsuit: Lawyer Details Case Against Liquor Producer

Fireball Whiskey Lawsuit: Lawyer Details Case Against Liquor Producer

Fireball drinkers were tricked into picking up a bottle of Fireball Cinnamon at convenience stores, gas stations and supermarkets across the country, according to a recent lawsuit filed in Illinois.

The bottles do not contain whiskey.

The Sazerac Company, the producer of Fireball, manufactures, markets and sells cinnamon whiskey under the Fireball brand. However, in a Jan. 7 lawsuit, Anna Marquez claims the company misled consumers by selling nearly identical 3.4-ounce bottles of Fireball Cinnamon (malt beverages flavored with the company’s Fireball Cinnamon Whiskey product). , but do not actually contain whiskey.


According to the lawsuit, the product was sold in thousands of stores, including grocery stores, big box retailers, gas stations and convenience stores across the US.

“People associate Fireball Cinnamon with whiskey… selling it [a] The Fireball Cinnamon product which is a malt-based beverage with a drop of whiskey flavor, that’s misleading,” Spencer Sheehan, an attorney at Sheehan & Associates, PC, who is handling the case, told FOX Business.

Representatives for the Sazerac Company declined to comment on the pending litigation.

Although the minibottles do not contain the word whiskey, Marquez claimed in the lawsuit that the company made the label “nearly identical” to its Fireball Cinnamon Whiskey product.

ball of fire

Miniature bottles of Fireball Whiskey on display during the 2022 Bar & Restaurant Expo and World Tea Conference + Expo at the Las Vegas Convention Center on March 23, 2022 in Las Vegas, Nevada. (David Becker/Getty Images for Nightclub & Bar Media Group/Getty Images)

“Hoping those little bottles labeled ‘Fireball Cinnamon’ contain whiskey.”[was] an error easy to make and one intentional by the manufacturer,'” the lawsuit said.

Sheehan argued that many people don’t even know that certain convenience stores or gas stations can’t sell liquor.

“They’re not going to ask the store clerk … is there any change in the liquor control laws to authorize this?” he said.

fireball lawsuit

The maker of fireballs is being sued over claims it misled consumers with its label. (Anna Marquez/ United States District Cout Northern District of Illionis)


In fine print on the bottle, the label reads “With natural whiskey and other flavors.” As a result, consumers will assume the product is a malt beverage with added natural whiskey and other flavors, the lawsuit claims.

“[What] what the label means is that the Product contains ‘Natural Whiskey Flavors and Other Flavors,'” the lawsuit stated. “By not including the word ‘Flavours’ after ‘Natural Whiskey,’ buyers looking closely will expect that the distilled spirit of the whiskey was added as a separate ingredient.”


The lawsuit further states that although “identical federal and state regulations permit the use of the Fireball distilled spirit brand product, they prohibit the general misleading impression created as to the “Fireball Cinnamon” version.

The lawsuit also said that since the “label misleads consumers into believing it is or contains distilled spirits,” the company can also sell the product “at a premium price of $0.99 per 50 mL.”

Sheehan wants the company to differentiate these two products so that consumers know that even though they are buying a Fireball product, it may not be whiskey. He also hopes that the consumers who bought the product will eventually be compensated.

“We think consumers were misled and there has to be a way to make it fair…because people paid money for it,” he said.

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