Elon Musk says Twitter will launch a more expensive tier without ads

Elon Musk says Twitter will launch a more expensive tier without ads

Elon Musk said on Sunday that Twitter plans to offer a higher-priced Blue subscription that will be ad-free.

Musk, who acquired Twitter in October 2022 in a deal worth $44 billion, did not say how much the new tier will cost or when it will launch.

Twitter Blue currently costs $11/month for iOS and Android users, and $8/month for web signups. An annual fee for web subscriptions is offered at $84. The higher fees for iOS and Android are Twitter’s way of dealing with the cut Apple and Google take on purchases made through their app stores.

The premium tier is supposed to show half the number of ads currently shown to users in the free tier, though Twitter has reportedly not made the change yet. The new, more expensive tier, on the other hand, will remove ads altogether.

In a follow up tweet On Sunday, Twitter CEO Musk also said that ads on the platform are “too frequent and too big,” vowing that the San Francisco-based platform will “take steps to address both in the coming weeks.”

Last spring, when Musk unveiled his plan to acquire Twitter, he forecast that ads on the service would cease to be a revenue generator for the company by 2028, accounting for 45% of total revenue, up from 90% in 2020. Instead, he said his plan was to use subscriptions to generate revenue, a statement that led to a Twitter Blue revamp late last year.

Current features for the premium blue tier include a checkmark (granted after a verification check), an undo tweet option, bookmark folders to organize flagged tweets, custom app icons so you can change how your icon appears Twitter on your phone, color themes to change the look of the app and control what appears in the navigation bar. Finally, there’s the ability to upload videos up to 60 minutes via the web, or 10 minutes via iOS and Android, compared to 4 minutes without a subscription.

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