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Thursday, May 26, 2022

Lightning Markups to $150,000 as Dealers Gouge

We told you this would happen. Now, with 2022 Ford F-150 Lightning EV trucks sold out, it’s time to order a 2023 model before it gets sold out, too. So how are some dealers helping buyers do that? By attaching huge markups over MSRP. Some have, so far, hit the $150,000 mark. Where will it stop?

We don’t know the answer to that. What we do know is that reportedly, Ford is fining dealers up to $25,000 for going against Ford’s edict, which is that it wants all dealers to sell Lightnings for MSRP. But with markups showing prices of $150,000 and maybe more, the profit is more than enough to cover the fine, and still walk away with $20,000 to $40,000 more. 

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