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Friday, May 27, 2022

OnePlus has been relegated to churning out OPPO and Realme knockoffs

OnePlus has released a lot of phones with interesting designs and unique features over the last eight years. The alert slider continues to be a big hardware differentiator for the company, and some of my favorite designs have been OnePlus phones: the OnePlus 6T in Thunder Purple, the OnePlus 5T Star Wars Edition, and the OnePlus 7 Pro.

OnePlus’ focus on design aesthetics comes from the very top. Co-founder and CEO Pete Lau often talks about how design is a key area of focus for OnePlus, and I remember one conversation ahead of the OnePlus 6 launch distinctly. 

At the time, OnePlus was launching its first phone in a red color, and Lau said that he and the design team deliberated over the choices for several weeks to get the right hue for the device.

(Image credit: Android Central)

Ultimately, OnePlus went with a red hue that was $4 costlier than other alternatives (no small change when you’re working on razor-thin margins), but the result was that the Red OnePlus 6 looked absolutely stunning. It’s this attention to detail over every facet of the device that endeared power users to the company. But sadly, OnePlus isn’t doing that any longer.

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